Challenge Your Skills With New Free App on Apple and Android Mobile Devices

GoFree – the provider of digital content and services and part of the Navico family of marine electronics brands including Lowrance, Simrad and B&G – announced today the release of its new fishing app – GoFree HOOKEDTM.

The GoFree HOOKED app is a mobile tracking solution for anglers, with the capability to record and share every fishing trip – whether from a boat or the shore. GoFree HOOKED automatically saves the time, location and navigation track of each outing. The app features a fast and simple “Catch” functionality to quickly log fish-catch details like photos, size, weight, species and other information. After anglers log a catch, they can quickly inform friends or family by sharing these details via text or social media.

The app also merges GPS navigational data with catch details for a complete picture of every catch, providing a clear picture of catch patterns from the fishing trip. All data is stored on secure GoFree cloud servers for easy access anywhere. This allows users the option to overlay personal catch details as waypoints on their own private layer of the Insight Genesis Social Map, where personal catch details are kept confidential from other GoFree users.

An industry first, the GoFree HOOKED app also delivers a powerful “Compete” feature, so anglers can create their own personal tournaments among friends. Competition guidelines are easy to set up, and are customizable by key tactics, like weight or length and quantity. A record of the competition is saved based on the date, location, tournament name and participants – allowing anglers to prove their skills within a defined group or “community.”

“From the easy to use interface, to the fun competition feature, the GoFree HOOKED app gives anglers the ability to challenge their friends or even challenge others around the world,” said Leif Ottosson, CEO, Navico. “You can decide whether to share your success or keep it private. However you use the app, it is a useful tool to help keep a record of your catches, and analyze the results to improve your fishing.”

The GoFree HOOKED app is available now at no charge for iOS mobile devices from the Apple App Store and for Android devices at Google Play. For more information on GoFree please contact 1300 NAVICO (Aus) and 0800 4 NAVICO (NZ) or visit www.gofreemarine.com or www.gofreeshop.com.